NPR’s Marketplace on DNA Direct

In early November, I blogged the launch of DNA Direct , a direct-to-consumer provider of genetic tests.  On Monday, NPR’s Marketplace ran a segment on the company.  The futurist Andrew Zolli (who blogs here) tried one of the products, the genetic test for thrombophilia, and filed a report on his findings.  Listen to the Marketplace report here.
 

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