NPR’s Marketplace on DNA Direct
In early November, I blogged the launch of DNA Direct , a direct-to-consumer provider of genetic tests. On Monday, NPR’s Marketplace ran a segment on the company. The futurist Andrew Zolli (who blogs here) tried one of the products, the genetic test for thrombophilia, and filed a report on his findings. Listen to the Marketplace report here.
February 1, 2005 | Filed Under direct-to-consumerdtc

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